The “Real” Role of a Listing Agent

Robert Prophet: Energized to meet your goals.

by Robert Prophet on August 2, 2009

When you bought your home, you probably used the services of a real estate agent. You found that agent through a referral from a friend or family member, or through some sort of advertising or marketing. The agent helped you in many ways and eventually you found the house of your dreams, made an offer, closed the deal, and moved in.

Robert Prophet and The Robert Prophet Group in conjunction with Altera Real Estate are connected to the most sophisticated network of real estate professionals in all of Orange County.

Robert Prophet and The Robert Prophet Group in conjunction with Altera Real Estate are connected to the most sophisticated network of real estate professionals in all of Orange County.

For whatever reason, now it is time to sell your home and you need a real estate agent again. Many home sellers, especially those selling their first home, tend to think all agents are similar to the one that helped them buy their home.

Although real estate agents can (and do) work with both buyers and sellers, most tend to concentrate more on one than the other. They specialize. When you bought your home, you probably worked with a “selling agent” – an agent that works mostly with buyers. Because of the nature of real estate advertising and marketing, the public’s main image of the real estate profession is that of the selling agent.

As a result, many homeowners expect their listing agent to do the same things that a selling agent does – find someone to buy their home. After all, they do the things you would expect if they were searching for buyers. A sign goes up in the front yard. Ads are placed in the local newspaper and real estate magazines. Your agent holds an open house on the weekend. Your house is proudly displayed on the Internet.

But this is only “surface” marketing. More important activity occurs behind the scenes. After the “for sale” sign goes up and flyers are printed, your agent’s main job is to market your home to other agents, not to home buyers.

Robert Prophet and The Robert Prophet Group in conjunction with Altera Real Estate are connected to the most sophisticated network of real estate professionals in all of Orange County. Robert understands what needs to be done and his team goes into action immediately. When you decide to work with The Robert Prophet Group you can be assured that your house is being marketed 24 hours a day 7 days a week.

For more information contact Robert Prophet and the Robert Prophet Group. Send us an email or visit our web site: RobertProphet.com

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